公共关系和战略传播
If your desire is to shape and influence how people receive information about a company or organization, 你进入公共关系领域的职业道路应该从St. Ambrose University.
Our graduates work 在许多行业和企业中，无论是在线还是在公司环境中. 我们的毕业生已在广告业谋得职位, marketing, PR agencies, Human Resources, travel and tourism, media, non-profit organizations, sports management, and more.
Ambrose Advantages
- Classes prepare PR majors with tactical and campaign projects for their online portfolio.
- 在各行各业实习.
- Media-rich experience for both writing, broadcasting, and PR campaign creation.
我们的教授给你广阔的视野, experience, and adaptability needed to help organizations manage their image in the community and through multiple media channels. When you've completed your degree, you'll be fully prepared to take on the challenges of a career or graduate school.
更多有关公共关系及策略传播的资料
You will develop skills in advertising and public relations techniques and strategies. 课程的例子包括公共关系原理, Media Writing, Public Relations Techniques, Media Theory and Ethics, Advertising Copywriting, 商务及专业演讲.
Then, put it all to work. 在你大四的毕业典礼上, 你将成为galaxy银河娱乐场app公共关系机构(APRA)的会员. Your work – on behalf of the agency and in tandem with your classmates – will result in a meaningful and enticing communication campaign for a local organization.
Through APRA, our students have worked with and contributed to more than 25 organizations including River Music Experience, Figge Art Museum, 以及岩岛兵工厂联合制造和技术中心.
我们不希望我们的学生静坐不动. Instead, we want them to learn by doing.&
Here's examples of what you can accomplish at SAU to strengthen your writing and better understand the nuances of working with media:
- Get involved with The Buzz, SAU's student-run newspaper. When you join the staff, you make decisions about content; report and edit stories; handle design and layout pages; take pictures; and sell and design advertising.
- SAUtv 是一家全天候提供教育和科技节目的电视台吗. 我们的学生制作每周新闻广播, operate cameras, edit video, broadcast live sporting events, and work as on-air talent. 看看SAUtv YouTube频道吧.
- KALA-FM Radio broadcasts and streams 24/7 on 88.5 and 106.1调频，特色从蓝调到福音，城市到摇滚. We also have The Stinger，这是一家以最新热门歌曲为特色的在线广播电台. Best of all, our students choose the shows, program music, edit news specials, volunteer at community events, 在员工顾问的指导下直播体育赛事.
- Our faculty encourage creativity, tenacity, and professionalism – and as a result our students soar. Check out the awards KALA and SAUtv students earned from the Iowa Broadcast News Association on the 数字媒体制作/电视广播页面.
- Intern! You will get marketable experience, learn from professionals, 和你未来的同事建立联系 while still in college. Our Communication Department faculty have deep connections in the media world, and working with the SAU Career Center 你有很多机会在这个领域学习. For instance:
- 公共关系和战略传播 majors have interned with Quad City Mallards, Genesis Medical Center, The District of Rock Island, Quad City River Bandits, 还有几家广告和公关公司.
- 新闻系学生在当地的NBC实习, ABC, CBS and FOX affiliates, and newspapers including the Quad-City Times and The Dispatch/Rock Island Argus.
- 广播电视专业的学生在当地的NBC实习, CBS, ABC, and FOX affiliates, and with many area radio stations.
- Kler Soe: World Relief
- 玛丽·罗斯:TAG通讯公司的客户经理
- 布鲁克·哈斯:Mindfire和约翰·迪尔
- 麦肯齐·泰勒，皮奥里亚会议和旅游局
Strategic communication professionals work in virtually every industry: business, entertainment, government, tourism, education, and healthcare.
Our graduates find rewarding positions in public relations and advertising agencies, as social media directors, in public affairs positions, nonprofit fundraising, promotions, 在广播和印刷新闻部门.
Jim Baumann, PhD, Professor and Chair
Brett Billman, PhD, Assoc. Professor
Marianne Fenn, PhD, Assoc. Professor
Liz Lareau, MS, Lecturer
通信中心/SAUtv和KALA无线电工作人员和教官
Greg Armstrong, SAUtv Operations
Dave Baker, KALA Operations Manager
Jordan Franks, Production Specialist
Degree Requirements
Requirements:
+ENGL 101 English Composition
COMM 224数字媒体制作(4学分)
COMM 230 Media Writing
+COMM 232 Media & Society
公共关系原理
公共关系技巧
COMM 305 Media Theory & Ethics
COMM 326 Communication & Technology
COMM 333 Digital Media Writing
COMM 340 Global Communication
COMM 353 Cases & 战略传播研究
战略传播运动
COMM 432 Media Law
AD 240 Designing Data
选修一门(每学年只提供一次):
COMM 327组织沟通
商务和专业交流
COMM 361战略沟通主题
+满足通识教育要求
整个专业要求C+平均水平.
Required:
COMM 203人际沟通
COMM 232 Media and Society
通信与技术
COMM 340 Global Communication
COMM 327组织沟通 OR COMM 361战略沟通主题
ENGL 101 English Composition
COMM 230 Media Writing
COMM 232 Media and Society
公共关系原理
公共关系技巧
战略传播案例与研究
COMM 432 Media Law
This is the suggested plan of study to graduate in four years with a degree in 公共关系和战略传播.
This plan assumes the student has not taken three years of foreign language in high school. Current students should use MySAU Portal Student Planning and consult with an advisor to determine graduation requirements.
Year One
| Fall | Credit | Spring | Credit |
|---|---|---|---|
| 公共关系原理 | 3 | COMM 230 Media Writing | 3 |
| ENGL 101 Composition | 3 | COMM 232 Media and Society | 3 |
| Humanities | 3 | Info Lit | 1 |
| Foreign Language 101 | 3 | Social Science | 3 |
| NSS 101 New Student Seminar | 1 | Foreign Language 102 | 3 |
| THEO/PHIL | 3 | Oral Communication | 3 |
| Total Credits | 16 | Total Credits | 16 |
Year Two
| Fall | Credit | Spring | Credit |
|---|---|---|---|
| AD 240 Designing Data | 3 | 公共关系技巧 | 3 |
| STBE 137 Quantitative Reasoning | 3 | COMM 333 Digital Media Writing | 3 |
| COMM 224 | 4 | THEO/PHIL | 3 |
| Wellness Concepts | 1 | Electives | 6 |
| KIN Activity | 1-2 | ||
| Natural Science | 3 | ||
| Total Credits | 15-16 | Total Credits | 15 |
Year Three
| Fall | Credit | Spring | Credit |
|---|---|---|---|
| COMM 326 (Fall only) | 3 | COMM 340全球通信(仅春季) | 3 |
| COMM 305 (Fall only) | 3 | COMM 327, 329, or 361 | 3 |
| Electives | 6 | Humanities | 3 |
| Creative Arts | 3 | THEO/PHIL | 3 |
| Electives | 3 | ||
| Total Credits | 16 | Total Credits | 15 |
Year Four
| Fall | Credit | Spring | Credit |
|---|---|---|---|
| 战略传播案例与研究 | 3 | 战略传播运动 | 3 |
| Electives | 9 | COMM 432 Media Law (Spring only) | 3 |
| THEO/PHIL | 3 | Electives | 9 |
| 6 | |||
| Total Credits | 15 | Total Credits | 15 |
Scholarships and Grants
St. Ambrose offers excellent scholarships and grants, work-study and other financial aid options! Full-time students may be eligible based on your strong academic performance in college, your talent in fine arts or athletics or your demonstrated financial need as determined by the 免费申请联邦学生援助(FAFSA). SAU的FAFSA学校代码是001889.
ON CAMPUS
Merit-Based Scholarships
4.0 GPA: $24,000
3.75-3.99 GPA: $22,000
3.0-3.749 GPA: $20,000
2.5-2.99 GPA: $18,000
2.0-2.49 GPA: $14,000
If GPA is 2.0-2.入学所需的额外文件和审查.
OFF CAMPUS
Merit-Based Scholarships
4.o GPA: $17,000
3.75-3.99 GPA: $16,000
3.0-3.749 GPA: $15,000
2.5-2.99 GPA: $14,000
2.0-2.49 GPA: $13,000
If GPA is 2.0-2.入学所需的额外文件和审查.
ADDITIONAL INSTITUTIONAL AID
galaxy银河娱乐场app全额奖学金
Pell-eligible Iowa residents, learn more here
Fr. Welch Alumni Scholarship: $500 per year
Parent is a St. Ambrose graduate
Catholic Traditions Scholarship: $1,000 per year
Students with Catholic religious denomination or plans to graduate from Catholic high school
Minority Scholarship: $500 per year
Ethnically diverse student
Athletic Scholarships: varies
Performance and ability
Fine Arts Scholarships: varies
在音乐、美术和戏剧方面的表现和能力
信仰学习正义校园事工奖学金: $2,000 per year
Recognition of involvement in church and community service and interest in strengthening faith and growing as a leader in campus ministry
奖学金由未加权的GPA决定, 并且是可再生的四年本科学生. Increases in scholarship awards due to change in GPA will be reviewed until March 1.
Grants are money that you don't repay, and they can come from government or private sources. SAU receives all financial aid funds directly - including loans and grants - then applies them to your account: once in the fall term and once in the spring term. 助学金可以用来支付你的学费、书本费和住宿费. 你必须每学年申请助学金. 如果你有任何贷款资金超过你的成本，你可能会收到退款. If you are a first-time borrower, there is a 30-day hold on your first disbursement. 对于所有这些补助金，您必须完成免费申请 免费申请联邦学生援助(FAFSA) as soon as it is available.
Iowa Tuition Grant
To be eligible for the Iowa Tuition Grant, you must be a resident of Iowa as defined by the State Board of Regents and currently enrolled or planning to enroll in an undergraduate degree program at an eligible Iowa college or university (SAU is eligible). 爱荷华大学援助为爱荷华人提供基于需求的大学经济援助, such as the Iowa Tuition Grant.
Award: $7,500 maximum
Federal Pell Grant
Awarded to students of the highest need based on how much your family can contribute to your education. The U.S. 教育部设定了一个门槛. Then, when you file your 免费申请联邦学生资助 (FAFSA), it computes where you land within that threshold and determines if you qualify for the grant and for how much.
Award: $6,895 maximum
联邦补充教育机会补助金(FSEOG)
You must file a FAFSA to qualify for a Pell Grant. 此补助金以先到者为准, first-served basis to students who have submitted all required documents for review and in time for the review to be complete. 如果你有资格获得佩尔助学金或SEOG, 这些奖项将出现在你的经济援助奖励信上.
Award: $400 maximum
Federal Work Study
Must secure campus employment.
Award: $2,560
Federal Teacher Education Assistance for College and Higher Education (TEACH) Grant
Provides aid to students intending to teach in a high-need field at a school that serves low-income families (as determined by the U.S. 教育部或州教育机构). 查看标准和所有细节.
Award: up to $4,000
有很多机会从外部来源获得奖学金, 这里有几个网站，你可以开始研究你的选择:
- Fastweb
- College Board Scholarship Search
- Scholarships.com
- Peterson's Award Database
- Scholly (app download)
另一个建议:下次你在学校的时候，看看外面的公告牌 Student Financial Services 我们在哪里张贴更多的传单和申请外部奖学金.
Keri Gleason '13
"It was in the Communication Department that I learned one of the most important lessons during undergrad. It's not about getting things right the first time; it's about what you learn along the way. The professors I had for my Public Relations major taught me more than just what was in the books. 我被教导并鼓励要跳出思维定势, express creativity, and take risks with my writing."
读一下另一位传媒系毕业生蒂姆·布拉德尔(Tim Bladel)的故事Daniel Molinero
Bachelor of Arts in Communication,Marketing Technology and Operations Administrator for Agent Support Network of America (ASNOA), Burr Ridge, Ill. ,Class of 2018
我们的交流课程并不能帮助学生做好准备. We prepare professionals. Daniel sought a program that was as dedicated and enthusiastic about the field as he was. He got hands-on, relevant, genuine experience, and was guided by faculty who stressed ethics and the ever-changing environment. Daniel's education propelled his skills, and goals, even higher than he first imagined.
Contact
Marianne Fenn, PhD, Chairperson
Communication Department
高尔文美术中心42号办公室
518 W. Locust St.
Davenport, IA 52803
563-333-6074
FennMarianneE@91src.com